Cass Jam | Creative Director

With 'Just Enough Bank' you have more time for the things you like. Like Cheese.

Using the idea of proportionality, we created a fully integrated brand for Bankwest, giving people less time on banking, and more time for ‘you’ things.

The system rolled out nationally in OOH, at Train stations, on trams and in stadiums.

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It launched new products, a set of bank cards and rolled out internally.

The brand also extended to it's longstanding sponsorship of Pride WA.